This program offers Nazareth students a unique and exclusive opportunity to undertake University course work at the College. This course examines the role of marketing in creating and capturing customer value within society and organisations. Students are introduced to marketing, legal and economic frameworks, and analytical tools that ensure customer focus and drive organizational performance. The role of marketing in contributing to the common good within society and stewardship of the environment through ethical practice is embedded in this unit.
This course is designed and supported by Australian Catholic University (ACU) and delivered at Nazareth College by Nazareth College staff. Students will have access to online lectures and seminars.
Students who successfully complete this program enjoy guaranteed acceptance into the Australian Catholic University (ACU). We are so excited to have our first group of students complete the pilot program and look forward to seeing how their education thrives at ACU. Keep a look out for more opportunities for students in University partnerships.